Updating IT Architecture

Data packets that went missing. Server crashes that are more frequent than employees’ coffee breaks. The layering of code kludges and workarounds tracing back up to five generations of programmers.

To keep any of the above scenarios off from victimising a business, one needs to regularly audit hardware and software. Tidying up even individual sectors can improve system performance.

While an IT architecture update is meant for preventing problems, in reality, it is more often an afterthought. Here are some signals that the company cannot postpone revision any longer:

  • Slowed down business processes, falling KPIs, repeatedly missed deadlines.
  • Obstructed document and data flow between the company’s departments.
  • Inconsistent and desynchronised hardware.
  • Insufficient data storage space.
  • Overly expensive maintenance.
  • Compromised system security.

An adequate IT architecture means equipment syncs seamlessly, is replaced before constant fails, and consumes less electricity. The software receives regular updates, works smoothly and is easy to use. Critical systems have up-to-date backups.

Timely updates especially matter to major publishers who have moved part of their processes in-house. As publishers create custom DMPs, CRMs, ad servers, or SSPs for massive data traffic, any failure, bug, or sloppy algorithm can cost them a pretty penny. But as auxiliary, complementing tools, they are a default second priority to the publisher, which is their main pressure point.

It is vital for a growing business that processing power, bandwidth, and available memory are easily scalable. The tricky part is that the load on physical servers cannot be increased indefinitely; one can only reserve so many resources. Therefore, it makes sense to consider the cloud as an alternative to the on-premises infrastructure.

In addition to settling the scaling issue, cloud services enable the publisher to build an architecture from scratch, taking into account the platform’s evolved needs. In the hereafter, cloud apps are much easier to reconfigure. Plus, an extra thought put on the pricings to pay only for those services that were actually used can save a ton.

Svetlana Petryanina
Svetlana Petryanina

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