The company has developed its own Agency Trading Desk. To help partners plan ad campaigns, the client has integrated the inventory forecasting functionality in the ad campaign booking and management tool.
The system calculated the total amount of traffic, but not the amount of available inventory. And on narrow targeting, forecasts deviated from actual results by a factor of 2-3. Our team has enhanced the forecasting tool and integrated it into the client platform interface.
We developed a forecasting tool and integrated it into the client platform via API. Advertisers can now get an accurate ad campaign delivery forecast on the selected inventory slice in several seconds.
the system analyses the logs of the client’s ad server, DSP, and SSP: