The system identifies network problem areas and gives recommendations on how to improve the situation
Sales Plan Monitoring shows a picture on sell-out, the volume of available inventory, the fulfillment of the sales plan for the whole network and separate packages.
No matter how the packages are formed: by website, by topic, by geo, by key value or other parameters - the system supports any division and will show revenue, CPM, lost, available and planned impressions, dynamics and other indicators for each one.
In case of any risk of failure, the system will immediately notify the user about it and advise how much, where and by what price one is to sell to fulfill the sales plan.
Show plan fulfillment
by each package
Recommend prices for new deals
Analytics and recommendations on how to fulfill the plan
The system will show metrics’ dynamics for any period including a forecast for the future - all necessary for effective media-planning. Any trends are easily seen on the graphs, and you just check for the underlying reasons.
Yield Reporting gives detailed reports on ad inventory revenue by monetization channels and time interval slices. These reports are made both for the entire network and its separate parts (packages, websites, ad formats). As a result, you get all the data for effective media-planning.
The report will give a coherent picture on ad inventory occupation: will show capacity, occupation and availability in the past as well as trends and future - all in one dashboard. So it will be easy to compare forecasted figures again past periods.
Yield Management gives a response for any slice by total and detailed values. If the total values show low revenue - you can always dive into details and identify the underlying reasons.
Compare packages sell-out and identify the most valuable inventory. Adjust packages structure and prices - the system will give recommendations on advantageous changes. Yield Management will help the sales team to calculate the optimal CPM basing on the past sales experience and demand. It will show how many impressions and by what price one should sell to fulfill the sales plan.
The Platform also works with auction sales. It will help to evaluate the work of monetizing mechanisms on your inventory segments, balance the waterfall, price floors and sell-out so that as a result, you get the maximum revenue.
12,5% per year — average eCPM increase by direct deals for all our clients, using Yield Management and applying recommended product and pricing models.
10% — revenue increase in the first month of auction model and price floor optimisation.
Get more revenue from your current inventory by adjusting packages as the system recommends. Inventory STR raises 5-7% per year on average.
Have questions or would like to see the demo? Get in touch – and we will be delighted to talk