BURT Forecasting Platform Video
AD INVENTORY FORECASTING
Forecast available inventory and audience at the stage of ad campaign planning to avoid overbooking and under-delivery. Make long-term forecasts when shaping the yearly advertising budget
AD NETWORK MONITORING
Monitor ad network delivery and get forecasts on each ad campaign delivery by the end date. Keep an eye on ad campaigns delivery across the network with each campaign delivery forecast and risk indicators. Handy filters allow one to find the required campaigns quickly
YIELD MANAGEMENT
Get analytics on revenue, delivery, and CPM. Analyse the effectiveness of sales, risks of latency and get recommendations on increasing revenue and improving sales performance
Ad Inventory Forecasting
Campaign Settings — Example 1
Jan 15th – Feb 15th Sports Clubs, Men aged 25-45 Programs > Sport Series > Sport Films > Sport New York, Massachusetts
Campaign Settings — Example 2
Dec 1st — Dec 31st Central Segment Interested in meals delivery Section: Main, Services, City, Food Web & Mobile 1 Time Per Day
Full Functionality
Audience, FC, Keywords, Category, Website, Genre, Geo, Age, Gender, Browser, OS
Campaign Settings — Example 1
Jan 15th – Feb 15th Sports Clubs, Men aged 25-45 Programs > Sport Series > Sport Films > Sport New York, Massachusetts
Forecast By
Unique Users
Impressions
Ad Campaigns On-Time Delivery
Forecast your audience at the stage of contract signing. This will allow avoiding penalties, and your clients will always be happy
Full Usage of Your Ad Inventory
Adjust audience and inventory distribution and launch more ad campaigns
Optimisation of Ad Sales Team Work
The system will save time for other tasks, like the search for new customers, customer service, ad campaign optimisation, etc.
Revenue Increase
A better understanding of your ad inventory value. Selling the most valuable inventory packages to the most interested clients for optimal prices. Most favourable monetisation of the sales products falling behind
Ad Network Monitoring
Full Picture of the Ad Network
Ad Network Monitoring gives analytics of the entire network and shows if the actual delivery agrees with the plan. Warns of any risks and deviations from the plan. Handy filters allow quick filtering of necessary campaigns
Delivery Forecast to the End Date
The current status can be elusive: an ad campaign actively gaining traffic now can under-deliver by the end date. The system will show you such campaigns
Status
All Campaigns
Need Attention
Campaigns Far Behind
All ad campaigns on one screen – a full picture of the whole ad network
Detailed analysis of ad campaigns delivery process to identify problem areas
Detailed analysis of ad campaigns delivery process to identify problem areas
Yield Management
Analytics on Revenue
The system gives a full picture of revenue, STR, eCPM and RPM dynamics sliced by sales channels, as well as facilities for investigating the effectiveness of the current pricing model
Recommendations on Bids- and Sales Channels Optimisation
Apart from analytics, Yield Management gives recommendations on more effective inventory usage: optimal CPM for future deals, proposals on balancing the pricing model, changes in packages structure to maximise yield and others
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Have questions or would like to see the demo? Get in touch – and we will be delighted to talk