As one of the largest ad platforms, the client has always devoted considerable attentionto fulfilling their partnership obligations. A dedicated Traffic Management Team took care of each ad campaign on-time delivery. However, at some point, all their efforts became ineffective.
Every day, traffic managers would upload the ad server reports, manually calculate the ad campaign delivery percentage, and adjust the settings of lagging campaigns. Over time, the advertising business had grown successfully, and it was big data already that managers were still analysing in Excel. Monitoring each separate ad campaign was no longer feasible; a sizeable proportion of the campaigns regularly lagged behind the plan. It became apparent that business processes had to be changed.
The client faced the question: what tool would return control over the situation? Their choice fell on Inventale Monitoring.
We set up a forecasting system, which automated
Traffic managers used to spend several hours a day collecting and analysing data. Now, in a couple of clicks, they can receive relevant and accurate reports on the current and future delivery and filter out ad campaigns that require attention.
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